Customers are no longer looking for products and services in traditional ways i.e. looking in the phonebook or dialing information. If they want to find something they look for it via an internet Search Engine such as Google, Yahoo or Bing.

At Infinity Internet Marketing, we are the leader in Search Engine Optimization and Lead Generation. Search Engine Optimization (SEO) is the process of improving a website's ranking from Search Engines via un-paid (organic) search results as opposed to Pay Per Click which deals with paid inclusion. The earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. Our experience has shown that the clients whom we've performed SEO services for have seen an exponential increase in prospective customers.

Initial Setup:

The initial optimization of a website primarily involves editing its content and HTML along with associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. As an Internet marketing strategy, SEO benefits you by considering how Search Engines work and what people search for.

Monthly Maintenance:

The monthly maintenance program allows you to make sure your site is updated with the latest in frequently changing Search Engine ranking algorithms. The initial SEO will generate a return on your investment. However, Search Engines are not paid for organic search traffic, their algorithms change and there are no guarantees of continued referrals. The Search Engine will announce how and when their ranking algorithm will change a few months before changing the algorithm and Infinity Internet Marketing will keep your site updated with those and other changes.

Search Engine Optimization services include:

Link Building - a process of linking websites to improve your website's visibility and Search Engine ranking at all major Search Engines. Simply put, the better the quality and quantity of your site's incoming links, the higher you will rank. Link building services involves the best linking techniques and strategies for enhancing your website's popularity, increasing page rank, long term high Search Engine rankings, increased web popularity and web traffic.

We will custom design a link strategy specifically for your website. Links are one of the biggest determining factors in your ranking but they have to be from a good source and be of quality and not necessarily quantity. Our experts have multiple avenues from which to source good quality links such as placement in popular directories and developing relationships with relevant site owners.

Keyword Research - The keyword research process is the key to a successful Search Engine Optimization campaign. Our expert keyword research process allows us to identify highly targeted keywords that will produce the highest volume of quality traffic. We research the company, industry, competitors and customers to determine relevant keyword phrases. We then do extensive analysis to find the most competitive keyword phrases that give you the most bang for your buck.

Content Creation - The content of your website must accomplish a variety of things. The content must contain keyword rich phrases that are easily recognized by the Search Engines. It must speak to the target audience, answer questions, solve problems and provide information. The verbage must be clear and descriptive and above all your website must SELL your business and your products and/or services. Our expert writers will create custom content representing all of these fundamental elements that will propel your site into an internet marketing machine.

Directory Submission - Creation, distribution and placement of your local business profile in the local directories such as Google Maps, Bing, Yahoo, Yelp and Citysearch.

Site Map Creation - Sitemaps are a useful tool for making sites built in Flash and other non-html languages searchable. Note that because the website's navigation is built with Flash (Adobe), the initial homepage of a site developed in this way would probably be found by an automated search program (ref: bot) However, the subsequent pages are unlikely to be found without an XML sitemap.

Web Analytics - The measurement, collection, analysis and reporting of internet data for the purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. It helps one to know how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views, etc. to gauge the traffic and popularity trends which helps doing the market research.